How to Apply Eyeshadow

Applying eyeshadow can be pretty tricky. We don't want uneven or eyeshadow that is not blended well. Here are some tips that will help all of us with our next eyeshadow applications:

#1. Blending is key

The best way to blend is to start light then go darker. Brush the base color from the eye all the way up to the brow bone (this is the lightest color), apply the lid color (medium color) and then apply the highlighter (darkest color). Be careful not to be to heavy-handed.

#2. Choose shadows that make the color of your eyes pop

Matching the color of your eye with a shadow actually brings the color of your eyes out. At the same time contrasting colors make your eyes pop too. (i.e. gorgeous golds with blue eyes)

#3. Never apply deep color to your brow bone- unless you are doing a cover shoot for Vogue

Apply shadow up to the brow bone but, not on the bone.

#4. Highlighter can make or break your look

When applying dark shadow to the crease of your eye, be careful to blend only the outside edge. Get to close to the eye and you will cause your eyes to look teeny and beady.

#5. Set shadow with a great base

The secret to keeping shadow in place for hours is a shadow base or primer.

#6. Shimmer is hot but, plays up wrinkles

Shimmer makes eyes really pop but it also highlights heavy lids, lines and wrinkles. If you don't have wrinkled eyelids try this great look for shimmer: create a nude lid but apply a bit of gold shimmer to the brow bone.

#7. Smokey is great but keep it to the lid

Keep color to the lid and just under the lower lash line. Don't extend color above the crease.

#8. How to pair shadow with red lips

Remember the beauty rule "Thou shalt not play up the lips and the mouth." If you are going for dramatic red lips, cover unsightly blue lines on lids with a concealer or shadow primer and then keep eyeshadow light.

#9. Make eyes brighter with white

A dot of white eyeshadow or pencil on the inside of the eye near the tear duct will make eyes look brighter. You won't believe how eye opening this is.

#10. Go for color

Taupe and lavender look great on all eye colors. Also consider mixing shades.